With strong brand awareness among cost-conscious, trend-savvy moms, OshKosh needed a fresh, new approach to evolve their image and appeal to higher-end, fashion-forward moms.
I brought this new OshKosh 1895 brand to life through a dynamic virtual look-book experience that celebrates OshKosh’s heritage and timeless style by marrying it with a fun yet authentic flare. Trend-right imagery joins subtle, vintage-inspired brand elements with effortless navigation effectively elevating the brand and justifying a higher price point.